Work Experience

PHOENIX - MARKETING LEAD

Directs marketing team, overseeing strategy, creative, analytics, and sales engagement. Organizes and coordinates company-held conferences, webinars, product launches, and outside resources (agencies, PR, contractors). Develops, launches, and reports on marketing campaigns, working with business lines to coordinate communication needs. Led company adoption and manages CRM (Hubspot) to provide sales assistance for a ten-person, B2B sales team. Produces, updates, and builds website content and works with development teams to build technology applications for clients that meet brand standards.

ISTONISH - SALES SUPPORT AND MARKETING COORDINATOR

Piloted a robust digital marketing strategy emphasizing lead brand awareness through paid search, social media, and events. Monitored and tracked Google Analytics to optimize our SEO. Presented quarterly reports for the executive team on continued marketing growth and lead generation. Strategized eye-catching social media and email campaigns to attract target audiences. Created marketing collateral such as blogs, advertisements, videos, and web development.

VITAL LEARNING - MARKETING AND SALES SUPPORT

Developed a digital marketing campaign with a comprehensive email strategy. Designed content for marketing materials, including: Infographics, blog posts, and decks. Coordinated events for in-person customer training. Pitched products to potential clients in-person and over the phone.

KAISER PERMANENTE - TECHNOLOGY RISK INTERN - MARKETING

Developed and implemented inter-company marketing campaigns to educate staff on HIPPA regulation and compliance. Created videos, infographics, white papers, email campaigns, and events for company campaigns.